Media Psychology

 

This course explores human experience and behavior in dealing with old and new media. The areas covered are:

• History of Media Psychology
• Motives: Uses and Gratification, Selective Exposure, Mood Management,
• Cognition: Attention and processing processes, reception modalities, intended and unintended cognitive media effects,
• Emotion: Involvement, Suspense, Entertainment, Sad Film Paradox,
• Communication: Parasocial interaction, social comparison processes, spiral of silence, media equation,
• Behaviour: Violence, prosocial behaviour, internet addiction.